Lucas B&B Diner
Mercantile Clock Tower
Contributed by:
Frances Yllana


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Memories of Extraordinarily Significant Signage

Signs we know and love...

Following up to Frances Yllana's Columns article, At Our Wit’s End, she asked a handful of Dallasites what memories they held of memorable signage past and present. Here's what they said:

Dr Pepper on Mockingbird Lane

“When I moved to Dallas in 1993 to be executive director of the Historic Preservation League (later Preservation Dallas), there was already a Billy Nabors Demolition (‘We Could Wreck the World’) truck on the site. It was a building beloved by Dallas schoolchildren, who frequently toured the bottling plant and were rewarded at the end of the tour with a lukewarm Dr Pepper. We fought and fought to save the building, which was a City of Dallas landmark. Although it was finally demolished in 1997—and I remember doing television interviews on the steps of the building as the bulldozers did their work—we used the loss to advocate successfully for a stronger historic preservation ordinance for Dallas, which finally passed in 1999.”

Catherine Horsey
Former Executive Director, Historic Preservation League
In Dallas since 1993

Lucas B&B Diner and Prince’s on Lemmon

“Two signs stick in my memory from my early years in Dallas and both are food-related, and I think they both are gone. The Lucas B&B diner on Oak Lawn (now razed, but for the sign) was a place I used to go to a lot, mostly with my old friend Bill Sanders, who was the production artist working at Allday & Associates when I started there—my first job in Dallas. His claim to fame is that he was working at Bloom and said that he replaced Stan Richards when Stan left to form his own agency. I don’t know what became of Bill, but he gave me a bunch of very cool old design books one day at Lucas B&B (which I still have) and said that he thought they should go to someone who’d appreciate them, and that he didn’t have a son to give them to. I still tear up about that.

“The other sign was Prince’s on Lemmon, which was a drive-up burger place famous for their chocolate shakes and their chili cheeseburgers. Favorite memory there was a long conversation over said meal with my dear friend Tim Chumley, who told me he was moving to Richmond, VA.”

Willie Baronet
Artist and Professor, SMU Temerlin Advertising Institute
In Dallas since 1984

Charco Broiler/Oak Cliff

“While I’ve known of Charco Broiler for many years, I had never gone in. That changed this past December when we decided to do a staff lunch there for the holidays. It was everything I wanted it to be—and more. Our staff was a mix of transplants and Dallasites (many of whom had never visited Charco Broiler), and we all paused to gaze upon Sonny (the cow on top of the restaurant) before entering the cafeteria line where we filled up on (cheap and delicious) steak.”

Krista Nightengale
Managing Director,Better Block
In Dallas since 2007


“The Mercantile Clock Tower was viewable from all angles outside our Republic Tower window when my (now) fiancée and I moved in together. We called it our wall clock. When we moved away, we had a large picture of it framed so that we’ll always have it on our wall.”

Eric Celeste
City Columnist,
D Magazine
In Dallas since 1988