Social Media Marketing Demystified

April 5, 2018
11:45 AM - 1:00 PM
Credit: 1.0 LU
Dallas Center for Architecture
1909 Woodall Rodgers Fwy, Suite 100
Dallas, TX 75201

Brought to you by: Small Firms Roundtable

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Join us April 5th for an in-depth conversation on today's online marketing environment.  Now that we've tasted the benefits and distractions of Social Media, let's find out what is working and what is falling away.  Our panel moderator, Lissa Duty, is a professional online solutionist who has authored several books, speaks at conferences, and provides one-on-one coaching for those interested in a better online ROI.  She is joined by veteran marketing and firm owner Laura Davis of HPD; our one and only Kattie Hitt, AIA Dallas digital marketing; Taama Forasiepi media content development; Bob Borson, a specialist in the benefits of blogging and  Hear their case studies and be prepared to get some great ideas for your online strategies.


Lissa Duty, Social Media Coach | Social Media Marketing Strategist

Lissa Duty founded her social media consulting firm in 2009 after discovering a passion for leveraging online social media platforms to brand clients and small businesses. She uses her energy and marketing talents to assist her clients in growing their business and network via social networking websites, such as Facebook, LinkedIn and Twitter. She is currently Assistant Organizer for the DFW Social Media Marketing Group, which has over 1000 members and growing continually, Assistant Director for Biz Link Global, a national professional networking group and Organizer for the annual DFW Rocks Social Media Conference. She has coached doctors, lawyers, and countless other professionals, privately and in groups about the power of social media and how to understand and use these social networking websites. 


Laura Davis, AIA, Vice President, Director of Marketing, HPD Architecture

Laura Davis is a registered architect and interior designer in the state of Texas. As a founding member of HPD Architecture LLC, she is highly involved in business development and marketing for the firm. Laura has a range of experience that includes residential as well as commercial, retail, and historical projects. As a certificate holder in Historic Preservation, Laura enjoys working with existing spaces to bring new life to older properties.  Laura received her Master of Architecture and her Bachelor of Environmental Design from Texas A&M University.

Bob Borson, FAIA

Bob Borson, FAIA is a principal of Malone Maxwell Borson Architects. He received his LEED AP accreditation in 2006 and was recognized by the American Institute of Architects as “Young Architect of the Year” in 2009. He engages in multiple community service activities, including the direction of the annual global Playhouse Design Competition in partnership with Dallas CASA. He writes and maintains the architectural website, currently the most visited privately-maintained architectural blog site in the world.  Bob obtained his Bachelor of Architecture from the University of Texas at Austin.

Taama Forasiepi, AIA

Taama M. Forasiepi currently serves as COO and President at Blue Logic. She has many years of experience in architecture, 3d visualization, motion graphics, and video production. She started her career as an Architect with HKS, where she gained experience in construction drawings, design, and fine art, in addition to managing their technology.

Katie Hitt, Assoc AIA

Katie joined the AIA Dallas team in 2010 and is now Communications Manager.  She likes to think of her role at the Chapter as a hybrid of her two passions—architecture and journalism. She holds a Bachelor of Environmental Design with a minor in Art & Architectural History from Texas A&M University. Katie is Managing Editor of Columns magazine, a graduate of the 2013 AIA Dallas Emerging Leaders Program, and received a 2014 AIA Dallas Presidential Citation for her work on the development and launch of the AIA Dallas website, Springboard.